ADIDAS SUPER BOWL LVI HOSPITALITY SUITE

BRAND ACTIVATION + SEEDING KITS

Partnering with Adidas to produce a multi-media sensory experience in the heart of downtown Los Angeles, California for Super Bowl LVI. NFL athletes, influencers, and personalities in the sports and culturing marketing industry gathered to witness the power of possibility, by creating a space that reflects the Adidas brand and highlighted their Impossible is Nothing campaign.

Outfitting a raw venue space across the entire 59th Floor of the US Bank Tower, this activation had a custom gifting display, LED cyc wall, life-size football pop-a-shot game, and personalized embroidery available with seeding kits for all attendees. Through projections and interactive moments, an exploratory space was created.