BRAND ACTIVATION

The award-winning makeup artist behind The Hunger Games and A Star Is Born, Ve Neill, teamed up with fan-favorite beauty brand NYX to create a limited-edition Halloween makeup line — aptly named, Wonderland After Dark all with a wicked twist: the makeup glows in the dark!

The activation celebrated the launch of the Wonderland After Dark line, along with all the amazing global FACE Awards winners & MUA’s. The space was brought to life by playing with blacklight, neon, projections, and 3D mapping in addition to circus performers, artists, aerialists, stilt-walkers, and was made complete with a spooky-take on the Alice in Wonderland tea party brought to life!