CREATEME SXSW

BRAND ACTIVATION + INTEGRATED CAMPAIGN

Tasked with producing and managing CreateMe’s first introduction to SXSW, the goal was to showcase their revolutionary approach to custom apparel, all while connecting local Austin artists with their partner Warner Bros. to develop unique kiosks, merch, and experiences filled with classic characters for customers and guests to customize everything from hats to hoodies to water bottles and more with.

The tech innovation of iconic IP was a hit with SXSW crowds and kept them coming back for more. Local designers Kate Dehler and Alan Gonzales were fellow collaborators working to develop original artwork and a one-of-a-kind Tweety-themed capsule collection. Guests were treated to five days of fashion giveaways and a happy hour full of Warner Bros. themed trivia – capped off by live performances from up-and-coming Austin musicians. CreateMe found its voice at SXSW, utilizing AI, robotics, and human ingenuity to establish itself as a leader and innovator in the fashion and customization world.