BRAND ACTIVATION

The goal of the campaign was to familiarize high-profile accountants and their small business clients with the new Intuit QuickBooks Online Accountant software.

The campaign is completely built around accountants and food, hence the name: Asset, A QuickBooks Kitchen/ The World’s First Accountants-Only Restaurant. The menu was inspired by the time-saving features of the software e.g. ‘The Cloud Cocktail’ made with gin and tonic-infused vapor symbolized working in the cloud, while a dessert of ‘Instantaneous Ice Cream’ created with liquid nitrogen highlighted the software’s instant client summary feature. Every course mapped back to a different feature of the product.